Storytelling-based approach
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Goal of Storytelling based approach is to create a better and more meaningful connection between members of organisation, audience and build a shared idea of values .

Description of the tool

Storytelling is one of the oldest approaches for knowledge transfer , been used in some way before start of history. And been a vital part of every other methodology and approach , for storytelling gives us a way to connect with the listener and build an emotional connection and develop trust . For as Humans stories, myths are truly what connects us and gives meanings to our lives. Storytelling approach is broad but the main idea is that presenter shouldn't say simple facts and numbers , rather to present a story that integrates all of the ideas , facts ,numbers and demonstrates the points that presenter wants to reach.

Steps of application

Storytelling is a versatile tool that can be applied in any type of public interaction, be it in a small group in a workspace or a public speaking event ,workshop, webinar. For stories allow the listener to learn, gather information, knowledge, routines giving facts whilst giving examples at the same time. There are few storytelling rules and not even ones set in stone ,more of a guideline for storytelling is something that can be correctly done in a variety of ways depending on the personality of the speaker, environment and situation .Few rules of good story are : 1.Having a pivot moment that will hinge persons interests 2.Dont follow some basic plot and having some unique plot 3.Have a main protagonist, character a hero to the story 4.Clearly state the goals of the story 5.Shift the story and change it a bit (delivery of the story, story or accents ) depending on the way the crowd is receiving the story The story can diverge from the rules and principles in a lot of ways, but as Callahan said in his book "Putting Sta storyWork"(2018) be categorisedthat a stories can have can be categorises as : “ A story describes what happened A good story helps you see what happened A great story helps you feel what happened ” hence that main key of good storytelling is the ability to identify a genuine & effective story. as we established a core idea of what a good storytelling is , now we can choose what type of story we are telling. that calls for an action - story that shows how something was achieved in past and tell audience how to implement and achieve same type of success. 2.Tell a personal story - speaker talks about who he/she/they are regarding their wins and loses .humanizing speaker the audience , and creating an emotional connection 3.educational - telling the story of how by trial and error something was achieved and created. Giving the audience an opportunity to understand how something was achived and make them see the problem and issues better . Going over similar topics the story types can be expanded in many ways all depending on the context, and the audience. But for effective knowledge transfer and transformation speaker should follow above-mentioned guidelines or at least not stray too far from them.


As mentioned above storytelling is the oldest way of transferring knowledge between people, communities and nations . For every community is defined by some story be it written, spoken or visually that represents the core value of who they are , who were their ancestors and giving the community common values.

Context of origin

Visual representation